How to Ethically Navigate Fast Fashion When Ethical Alternatives Are Limited

Balancing Price, Sizes, Style and Sustainability in a Complicated Market

We all know the term fast fashion—a buzzword that's become shorthand for the high-speed production of clothing designed to keep up with fleeting trends, often at the expense of the environment, labor rights, and quality. While we've become more aware of the consequences of fast fashion, the reality is that most fashion brands and retailers fall into this category. Whether shopping from high street favorites or big department stores, we often face a dilemma: how do we shop ethically when the options are limited, especially when it comes to affordable, size-inclusive pieces?

Fast Fashion Is Everywhere—So What Do We Do?